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  A virtual storage closet of web stuff |
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Reiner Stuff everything reiner! |
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Horse Stuff show shopping! |
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RV Stuff RV enthusiast haven |
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Gamer Stuff gaming gear |
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Fun Stuff relaxing fun |
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Tech stuff high tech goodies |
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Art stuff fine art |
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| Note: Google AdSense has made this website possible. Without it I could not afford the hosting fees. More information...
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| Review of Google Adwords, MSN Adcenter and Yahoo Search Marketing tools |
| I have used Google Adwords since September 2006. Overall I am pretty happy with it. I haven't been able to track sales turnover rate directly to Google because I have lots of traffic coming from Squidoo and Craigslist as well. I like the Adwords interface and an added bonus is the free Analytics tool Google provides.
I setup my Yahoo account last month with their free $30 but was highly disappointed to see them immediately charge my credit card for my monthly allotment. I had to jump through way too many hoops to get them to reverse the charge. How is it that they expect me to commit that kind of money when I am just testing their tool with the $30. So, 3 emails and a phone call later they reversed the charges. The fellow who spoke with me on the phone understood my logic of try BEFORE I buy no problem. I cannot understand how 3 emails could not convey that same message. Next I found a $50 trial for MSN AdCenter. The configuration was easier than Yahoo, not as intuitive as google (but I admit I am used to Google tools at this point). I really like the incremental pricing options to really hone in on the target. I chose females 100% for my Reining horse campaign and got not a single click for 2 days. I then went to MSN and never got my ad to show up for me. The result of this test is that I don't think MSN knows enough demographic info of their visitors. THey must have thought I was male:/ So then I still had incremental pricing configured and found my first 2 clicks I paid WAY more than my max CPC of .30. I immediately shot them an email to which they replied, turn off incremental pricing as it will override your max. So if you use demographic limitations you will pay more per click, it doesn't make any sense to me, but watch for it. The last problem I had here was with an ad that I had the wrong URL specified. I never got an email sent to me telling me it was bad, I saw lots of impressions and even had to pay for some clicks! BUT in the ad listing it did show as rejected with the notation that the URL was bad. I wasted 2 more days due to that problem. Finally all three programs are running. I love Googles option that says "spend $xxx per month" I am using it on 2 of my 4 ads. The other two programs do not have this feature. Yahoo seems to not get many clicks for my one ad I am running there, perhaps online computer gaming geeks don't use yahoo to search their terms, who knows. Google's reports rock compared to the other two, but I need to gather more history and will update this review after seeing more data and exploring all the reporting options. |
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